Trends, New Destinations, and Why the Best is Yet to Come – An Ascot Tours Perspective
As someone who has been deeply involved in African golf tourism for many years with Ascot Tours, I’ve witnessed a remarkable evolution. What was once a niche interest has blossomed into a significant and exciting segment of the continent’s travel industry. Looking ahead, the future of golf tourism in Africa is incredibly bright, driven by emerging trends, exciting new developments, and a growing appreciation for the rare combination of sport and safari that only Africa can offer. I firmly believe that the best is still to come, and here’s why we at Ascot Tours are closely monitoring key trends and emerging destinations.
Key Trends Shaping the Future
Sustainability and Eco-Conscious Golf:
This is no longer a buzzword but a fundamental shift. Golf courses and resorts across Africa are increasingly adopting sustainable practices – water conservation, sensitive land use, renewable energy, and community engagement. Travellers, too, are more conscious of their environmental footprint. We’re seeing a demand for courses that are not just beautiful and challenging but also effective stewards of their environment. Ascot Tours actively seeks and promotes partners who are leaders in sustainable golf tourism.
Experiential Travel–Beyond the Scorecard:
Modern golf travellers desire more than just 18 holes. They want immersive experiences that connect them to the destination. This means greater interest in:
Cultural integration:
Authentic interactions with local communities, food, and art.
Wellness and well-being:
Combining golf with spa treatments, yoga, meditation, and mindfulness in nature.
Adventure elements:
Pairing golf with activities like hot air ballooning, conservation experiences, or unique adventure sports.
Rise of “Golf & Conservation” Itineraries:
There’s a growing desire among travellers to make positive contributions to the places they visit. We’re seeing more interest in itineraries that incorporate visits to conservation projects, opportunities to learn about anti-poaching efforts, or even participate in hands-on conservation activities, all while enjoying fantastic golf. Such an experience adds a powerful layer of purpose to the trip.
Technology Integration (Subtly):
While Africa’s appeal is often its escape from the hyperconnected world, technology will play a role in each experience, from booking platforms and virtual course tours to on-course GPS and advanced analytics. However, the key will be subtle integration that doesn’t detract from the natural beauty and personal interaction.
Multi-Generational & Group Travel:
Golf is a fantastic sport for families and groups. We’re seeing more multi-generational families and groups of friends planning African golf safaris, seeking shared experiences and diverse activities that cater to different ages and interests (which we excel at planning!).
Emerging Destinations & New Developments
While established hubs such as South Africa and Kenya are expected to continue thriving, it is important to monitor:
- Mauritius & Seychelles: These Indian Ocean island paradises have incredible “beach & tee” combinations, often easily paired with a mainland African safari.
- Rwanda: Known for its remarkable conservation success (especially with mountain gorillas), Rwanda is slowly and thoughtfully developing its tourism infrastructure, and high-end, eco-sensitive golf developments could emerge, offering a unique primate-and-putt experience.
- Namibia: With its dramatic desert landscapes, Namibia offers a different kind of scenic golf. While the golf infrastructure is less developed than in South Africa, unique desert courses offer a starkly beautiful alternative, which could grow in appeal for those seeking something truly offbeat.
- Continued Investment in Established Destinations: We’ll continue to see upgrades and new course developments in South Africa (e.g., new coastal courses), Kenya, and Tanzania, further enhancing their appeal. The focus will likely be on quality and sustainability over sheer quantity.
The Ascot Tours Commitment: Staying Ahead of the Curve
At Ascot Tours, we are not just observers of these trends; we aim to be at the forefront: Our team is constantly researching and visiting new and emerging destinations and properties to ensure we offer the best and most innovative experiences. We actively seek and collaborate with lodges, courses, and operators who share our commitment to responsible and sustainable tourism. We listen to our clients’ evolving desires and proactively suggest new experiences and destinations that align with emerging trends. We are passionate advocates for the incredible golf tourism potential of Africa and work to promote it responsibly on the global stage.
The future of golf tourism in Africa is dynamic and full of promise. It’s moving towards more conscious, experiential, and diverse offerings that celebrate not only the game but also the continent’s incredible natural heritage and vibrant cultures. We at Ascot Tours are thrilled to be part of this journey, continuing to craft exceptional, forward-thinking golf safaris for our discerning clients. The adventure is only just beginning. To explore the future of African golf travel with a company that’s shaping it, contact Ascot Tours at scott@ascottours.co.za. Let’s plan your next-generation golf safari.
15-Day South Africa and Kenya Golf Safari: This tour begins at Fancourt Estate in George, continues through selected courses in Cape Town, and concludes in Kenya with rounds played at top Nairobi golf clubs. The itinerary includes a safari experience in the Maasai Mara.
By Scott Edkins, Ascot Tours