Once your clients have enjoyed the game drives, played the courses, and stayed at top safari lodges and golf resorts, it’s time to offer them something rare, something they can take home not just in memory, but in hand. As their travel planner, you have the opportunity to recommend something that goes beyond sightseeing. The Diamond Works in Cape Town offers a one-of-a-kind experience that offers luxury, and craftsmanship in a way few attractions can.



The experience begins with a glass of sparkling wine and moves into a virtual and augmented reality journey that demystifies the diamond process, from the mine to the master-crafted final product. It’s entertaining, interactive, and informative. The experience is fully bespoke. Your clients are paired with a dedicated diamond consultant who will walk them through every step of the process:
- Consultation: Understanding their preferences and budget.
- Stone Selection: Ethically sourced, conflict-free diamonds tailored to their vision.
- Design: Custom settings crafted on-site by master goldsmiths, often within 24–48 hours.
They won’t feel like they’re shopping, they’ll feel like they’re creating.

Why Recommend This to Your Clients?
- Exceptional Value: By buying at the source, your clients can expect savings of 30–40% compared to prices in cities like New York or London.
- Tax Rebate: They can claim back the 15% VAT, adding further value.
- A Meaningful Souvenir: This isn’t just a piece of jewellery. It becomes a living memory of their trip—a sunrise on safari, a round of golf on a clifftop course, or a moment shared in Africa’s golden light.
An Ideal Finale to a Luxury Itinerary
Adding The Diamond Works to a South African itinerary transforms the trip’s final chapter into something personal and unforgettable. It’s an elegant close to a journey filled with wonder—and a unique selling point for any high-end itinerary. Let your clients return home with more than memories. Let them carry a piece of South Africa’s soul—with brilliance they can wear.